PRODUCT MARKETING MANAGER
Reports To: Head of Marketing
Location: Remote
Position Type: Full-Time/Regular
Summary
BetterRX is a growing software-as-a-service (SAAS) company in the healthcare industry. We are a people-obsessed company on a mission to end needless suffering caused by medication delays through innovative software solutions that connect every member of the patient’s care team.
Areas of Ownership
We aren't just looking for candidates. We're looking for someone who understands product marketing and is ready to bring that knowledge to help our fast-growing team meet our goals. That's why we're adding a Product Marketing Manager to our team. This product marketing expert will work directly with marketing, product, client success, and the broader revenue team, along with leaders across the company, to define, manage and develop the product marketing strategy that will fuel the continued growth of BetterRX products and customers. What you need to excel at in this amazing role:
- Be both people and product obsessed.
- Have a passion for product marketing best practices and trends.
- Close collaboration with the product team, client success, and the revenue team.
To be successful in this role, we are looking for someone who will champion:
- Customer, Market, & Competitive Analysis: Work closely with thought leaders and cross-functional teams (most notably, product and client success) to understand our customers and our competitors better to guide marketing initiatives, sales positioning, and product direction.
- Positioning & Segmentation: Define product positioning with the segmentation of customers and prospects that helps shape the marketing message and further define our ICP.
- Go to Market Planning & Launch Coordination: Work cross-functionally to determine the best GTM strategy, set proper timelines and KPIs, and coordinate new product launches.
- Enablement & Content Creation: Work closely with the team to develop and manage resources to position and sell our solutions.
Requirements
- 3+ years of experience in product marketing.
- Demonstrated track record of success driving product marketing initiatives for SaaS products, features, and services.
- Creative individual with an incredible ability to understand and present product value which will guide internal teams and company messaging with flawless execution.
- Excellent project management skills.
- Excellent communication skills.
BetterRX Befits
- Insurance - Medical, vision, dental, and life plans available.
- Disability Insurance short-term and long-term coverage.
- 401k Plan - Save and prepare for the future with us. 401k Plan Save and prepare for the future with us.
- Flexibility - What works best for you works for us, and whether that means you're in at a coffee shop or at your kitchen table, this is a fully remote position.
- Professional development opportunities.
- 12 paid holidays a year
- 3 Weeks PTO
To apply email: jobs@betterrx.com
