Reports To: VP of Marketing

Location: Remote / USA

Position Type: Full-Time/Non-Exempt

Salary: $80,000 - $100,000 + Performance bonus

 

Summary

At BetterRX, we’re transforming the hospice pharmacy experience. Our technology powers better medication access, real-time visibility, and better outcomes — freeing care teams to focus on what matters most: compassionate end-of-life care.

We’re building a category-defining company in a complex, high-impact space. Traditional PBMs profit from volume and markups. We don’t. Instead, we’ve built a modern, transparent model that actually works for hospices — and we need the right storyteller to help us bring it to life with the people who matter most.

 

Ideal Candidate

We’re looking for a driven, empathetic, and creative ABM Specialist to help us genuinely connect with our most strategic enterprise hospice accounts. You’ll play a central role in educating the market, elevating our brand, and enabling sales with personalized, thoughtful outreach that stands out — not just because it’s clever, but because it’s relevant, respectful, and real.

This is a unique opportunity to build a best-in-class ABM program from the ground up, inside a growing B2B healthtech company with long sales cycles, high ACVs, and deep mission alignment.

Primary Responsibilities

• Targeting & Segmentation

  • Collaborate with sales and marketing to identify and prioritize target accounts
  • Build and refine an account tiering system to align resources with opportunity potential
  • Understand hospice market dynamics to inform account-level strategy

  Campaign Execution

  • Plan and execute personalized, insight-driven campaigns across email, direct mail, LinkedIn, and events
  • Own pre- and post-conference ABM follow-up strategies to keep relationships warm
  • Partner with content and creative teams to develop bespoke landing pages, videos, and assets

  Sales Alignment

  • Act as a bridge between sales and marketing — delivering research, custom assets, and messaging guidance
  • Help reps pursue opportunities with empathy, value, and confidence through custom 1:1 plays

  Measurement & Optimization

  • Track account engagement, pipeline acceleration, and influenced revenue
  • Build ABM dashboards and analyze campaign performance to guide iteration

  Tech & Tools

  • Operate within HubSpot, ZoomInfo, and related ABM tools (e.g., RollWorks, Mutiny, Postal.io)
  • Continuously explore emerging tools to enhance personalization and engagement

Skill Requirements

• 2–4 years in B2B marketing, demand generation, SDR/BDR, or sales enablement roles
• A strategic thinker who loves getting into the details of execution
• Strong writer and communicator with a talent for crafting relevant messaging
• Ability to understand complex buyer journeys and match campaigns to real buyer pain
• Experience in healthcare, SaaS, or other long-cycle B2B industries is a bonus
• Empathy, curiosity, and a genuine interest in making a difference in end-of-life care

Other Requirements:

• Ability to work 100% remote in quiet home office with reliable, high-speed Internet access.
• Ability to travel for internal company retreats (twice annually)

Why This Role Rocks:

• You’ll build something foundational in a high-growth, purpose-driven company
• You’ll work side-by-side with an experienced team that values creativity, insight, and humanity
• You’ll grow fast, own big programs, and make a measurable impact on revenue
• You’ll help hospices discover a better way — and help BetterRX redefine what’s possible in hospice pharmacy

 

Benefits: 

• 100% Remote Environment

• Medical, Dental, Vision, Accidental

• Company paid:  Short Term Disability, Long Term Disability and Life Insurance

• 401k Match after 1 year of tenure (4%)

• 3 weeks of PTO

• Closed for 13 Holiday's per year

 

To apply email: careers@betterrx.com

Applications accepted until September 15, 2025 or position is filled.