Digital Demand Generation Specialist
Reports To: Head of Marketing
Location: Remote / USA
Position Type: Full-Time/Exempt
BetterRX is a growing software-as-a-service (SAAS) healthcare company seeking a Digital Demand Generation Specialist.
In this role, you will develop and execute comprehensive demand-generation strategies to attract, engage, and convert potential customers. You will collaborate closely with cross-functional teams, including marketing, sales, and product, to develop and implement effective campaigns that maximize lead generation and accelerate sales pipeline velocity.
We are a people-obsessed company on a mission to end needless suffering caused by medication delays through innovative software solutions that connect every member of the patient’s care team.
If you are a driven and creative marketing professional who thrives in a fast-paced, innovative environment and are passionate about leveraging account-based marketing tactics to drive demand for healthcare SaaS solutions, we would love to hear from you.
Join us in our mission to transform healthcare and make a meaningful impact on patient outcomes.
- Develop and execute demand-generation strategies that align with the company's overall marketing objectives and revenue goals
Create and manage integrated marketing campaigns to generate demand across multiple channels, including digital advertising, email marketing, content marketing, social media, events, and more
Implement account-based marketing tactics to drive engagement and conversion among target accounts
Utilize marketing automation platforms and customer relationship management (CRM) systems to track and measure the effectiveness of demand generation campaigns
- Collaborate with the marketing team to develop compelling and targeted content to support demand generation initiatives, including blog posts, white-papers, case studies, videos, and webinars
- Conduct market research and competitive analysis to identify trends, opportunities, and best practices in the healthcare SaaS industry
- Analyze campaign performance data and provide regular reports and insights to stakeholders, including key metrics, trends, and recommendations for optimization
- Work closely with the sales team to align marketing and sales efforts, ensuring smooth lead handoff and driving higher conversion rates
- Stay up-to-date with industry trends, emerging technologies, and changes in the healthcare landscape to drive innovative demand-generation strategies
Deep understanding of account-based marketing tactics and their application in B2B marketing
Strong knowledge of marketing automation platforms (e.g., Marketo, HubSpot, Pardot) and CRM systems (e.g., Salesforce).
Demonstrated experience in developing and executing successful demand generation campaigns across various channels, including digital, content, and events
Proficiency in data analysis and reporting, with the ability to draw actionable insights and optimize campaign performance
Highly analytical and detail-oriented, with a strategic mindset and the ability to prioritize and manage multiple projects simultaneously
- Strong leadership skills with a proven track record of managing and developing high-performing teams
- Passion for healthcare technology and a keen interest in staying abreast of industry trends and advancements
- Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and levels of the organization
Bachelor's degree in Marketing, Business Administration, or a related field is preferred
Proven experience (5+ years) in demand generation and marketing roles, preferably within the healthcare SaaS industry
Ability to travel for internal company retreats (twice annually)
100% Remote Environment
Medical, Dental, Vision, Accidental
Company paid: Short Term Disability, Long Term Disability and Life Insurance
401k Match after 1 year of tenure (4%)
3 weeks of PTO
To apply email: firstname.lastname@example.org