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Digital Demand Generation Specialist

Reports To: Head of Marketing

Location: Remote / USA

Position Type: Full-Time/Exempt

 

Summary

BetterRX is a growing software-as-a-service (SAAS) healthcare company seeking a Digital Demand Generation Specialist.

In this role, you will develop and execute comprehensive demand-generation strategies to attract, engage, and convert potential customers. You will collaborate closely with cross-functional teams, including marketing, sales, and product, to develop and implement effective campaigns that maximize lead generation and accelerate sales pipeline velocity.

We are a people-obsessed company on a mission to end needless suffering caused by medication delays through innovative software solutions that connect every member of the patient’s care team.

Ideal Candidate

If you are a driven and creative marketing professional who thrives in a fast-paced, innovative environment and are passionate about leveraging account-based marketing tactics to drive demand for healthcare SaaS solutions, we would love to hear from you.

Join us in our mission to transform healthcare and make a meaningful impact on patient outcomes.

Primary Responsibilities

  • Develop and execute demand-generation strategies that align with the company's overall marketing objectives and revenue goals

  • Create and manage integrated marketing campaigns to generate demand across multiple channels, including digital advertising, email marketing, content marketing, social media, events, and more

  • Implement account-based marketing tactics to drive engagement and conversion among target accounts

  • Utilize marketing automation platforms and customer relationship management (CRM) systems to track and measure the effectiveness of demand generation campaigns

  • Collaborate with the marketing team to develop compelling and targeted content to support demand generation initiatives, including blog posts, white-papers, case studies, videos, and webinars

  • Conduct market research and competitive analysis to identify trends, opportunities, and best practices in the healthcare SaaS industry

  • Analyze campaign performance data and provide regular reports and insights to stakeholders, including key metrics, trends, and recommendations for optimization

  • Work closely with the sales team to align marketing and sales efforts, ensuring smooth lead handoff and driving higher conversion rates

  • Stay up-to-date with industry trends, emerging technologies, and changes in the healthcare landscape to drive innovative demand-generation strategies

 

Skill Requirements

  • Deep understanding of account-based marketing tactics and their application in B2B marketing

  • Strong knowledge of marketing automation platforms (e.g., Marketo, HubSpot, Pardot) and CRM systems (e.g., Salesforce).

  • Demonstrated experience in developing and executing successful demand generation campaigns across various channels, including digital, content, and events

  • Proficiency in data analysis and reporting, with the ability to draw actionable insights and optimize campaign performance

  • Highly analytical and detail-oriented, with a strategic mindset and the ability to prioritize and manage multiple projects simultaneously

  • Strong leadership skills with a proven track record of managing and developing high-performing teams

  • Passion for healthcare technology and a keen interest in staying abreast of industry trends and advancements

  • Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and levels of the organization

Other Requirements:

  • Bachelor's degree in Marketing, Business Administration, or a related field is preferred

  • Proven experience (5+ years) in demand generation and marketing roles, preferably within the healthcare SaaS industry

  • Ability to travel for internal company retreats (twice annually)

Benefits: 

  • 100% Remote Environment

  • Medical, Dental, Vision, Accidental

  • Company paid:  Short Term Disability, Long Term Disability and Life Insurance

  • 401k Match after 1 year of tenure (4%)

  • 3 weeks of PTO

 

To apply email: careers@betterrx.com